29 Jun AB299-Which type of advertising promotes the benefits
Question
6.Which type of advertising promotes the benefits of a particular good or service? (Points : 2)
Selective advertising
Cooperative advertising
Product advertising
Image advertising
Question 7.7.Which of the following lists the four elements of the promotion mix?: (Points : 2)
Personal Selling, Public Relations, Advertising, and Distribution
Advertising, Publicity, Sales, Coupons, and Rebates
Advertising, Public Relations, Personal Selling, and Sales Promotion
Direct marketing, Sales, Promotion, and Advertising
Question 8.8.Which of the following terms describes a business strategy employed to optimize profitability, and improve customer satisfaction by honing the message to a specific target market? (Points : 2)
Organizational optimization
Consumer relationship marketing (CRM)
Total quality management (TQM)
Customer relationship management (CRM)
Question 9.9.What type of strategy involves the producer using persistent personal selling tactics and advertising to persuade a wholesaler or retailer to sell and hold a product in inventory? (Points : 2)
Push
Kinetic
Pull
Advertising
Question 10.10.Which public relations approach involves the promotion of a product or brand name within a Hollywood movie or cable television show? (Points : 2)
Press release
Product placement
Product publicity
Consumer education
Question 11.11.The reasonably low price intended to capture a sizeable share of a large market and generate lower manufacturing costs describes what type of pricing? (Points : 1)
Penetration pricing
Price-insensitive demand
Price skimming
Price elasticity
Question 12.12.What is the term for an organization employing a pricing objective that may use market share pricing? (Points : 1)
Profit-oriented
Sales-oriented
Demand-oriented
Supply-oriented
Question 13.13.Which of the following describes the marketing mix element called price? (Points : 1)
What is relinquished in exchange for a good or service
Money exchanged for a good or service
The psychological results of purchasing
The cost in dollars for a good or service as set by the producer
Question 14.14.What is the term for an organization that adopts a pricing objective in which its purpose is to maintain its pricing to meet competitor pricing? (Points : 1)
Profit-maximization
Return-on-investment
Status quo
Market share
Question 15.15.What is the pricing objective known as when a company wants to set prices for the purpose of increasing total revenue while maintaining or lowering costs? (Points : 1)
Profit maximization
Market share pricing
Demand-oriented pricing
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