28 Jun Action-Cal – marketing channels, objectives, managing, evaluating
Question
Action-Cal: marketing channels, objectives, managing, evaluating channel members
I’m doing a powerpoint presentation, it’s about Action-Cal, here the whole deal
The beverage unit has been using the following channels to distribute its product line:
Direct sales: restaurant chains, hotel chains, under the Conglom Mixer brand
Indirect sales: to other beverage manufacturers, who re-label the product and sell it to consumers under their own brand; for example, “El Commanche Margarita Mix”.
There’s a big difference between cocktail mixers and kids’ drinks; hence, I’m trying to formulate a channel marketing strategy for Action-Cal. I’m working with several other marketing strategists. What are some strategies included for the following:
marketing channel(s) that will be used to distribute that product and the reason why these channels were selected
objectives of each channel selected
plans for managing and motivating the channel members
plans for evaluating channel members
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