19 Oct Ad Analysis Essay
12209Find an actual ad online. (any brand, product, etc.) Remember to focus your essay on the three levels of meaning from Frith’s “Undressing the Ad” essay: surface (which simply describes the ad without interpreting it), intended (which is how the ad tries to convince the consumer to buy a product), and ideological (which is the negative stereotype not connected to the product that the ad might include). The ideological meaning, or negative stereotype, the ad might convey could be based on racism, sexism, ageism, or any other similar stereotype that our culture includes. Make sure the ad you choose is a current ad from within the last 10 years or so. Read attached file for more info on essay. Thank you!
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