26 Aug Adding Value Through Financial Practices Businesses continue to look for ways to add value an
Adding Value Through Financial Practices
Businesses continue to look for ways to add value and attract consumers. Value can be developed in many forms; however, the cost of value must not outweigh its benefits. In other words, increasing the consumer’s value must increase the company’s profit—whether it is an increase in the market share or consumer loyalty. This module introduces some techniques and concepts you can apply to increase your business’s value.
Financial management is one of the critical factors that contribute to a company’s mission, whether the company is a for-profit or a nonprofit company. Financial performance is a constraint in every entity’s decision-making process.
For a nonprofit company, financial performance is more about financial management—using money responsibly in the eyes of the funders, while meeting the clients’ needs.
In a for-profit company, meeting the short- and long-term financial goals of investors is the baseline for having resources to execute the broader mission, whether that mission is to create the next generation of drugs to cure cancer, develop a toothpaste that prevents gingivitis, or create the next gambling game to entertain the patrons of a casino.
Throughout the course, you have discussed a variety of measures used to analyze the financial and nonfinancial aspects of an entity or a proposed investment. This module continues the discussion and evaluates what makes a business successful.
Like with many of the analysis measures discussed, it is best to look at the bigger picture instead of individual pieces. As you begin your assigned readings, consider how each component complements the other.
Module Readings:
Complete the following readings early in the module:
- Module overview
- From your course textbook, The portable MBA in finance and accounting, 4th, read the following chapter:
- Global Finance
- From the Internet, read:
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