28 Jun Advertising Approaches – The common approaches to advertising execution
Question
Advertising Approaches
1. This week the common approaches to advertising execution were discussed. Go to YouTube and review some ads that demonstrate any three of the seven different types of media identified, watching for examples of the different execution approaches. Post the links and comment as to which ads do you think were the most effective? Why?
2. You are the Vice President of Sales for a $30 million manufacturer of home building materials. The company employs 50 salespeople around the country to market the company’s products to hardware stores and major building contractors. The CEO believes the company needs to cut costs and wants to reduce the sales force by 50%. You have been asked to come in and explain why that is a bad long term strategy for company. Discuss why sales people are critical to the success of the company.
3. You are the marketing manager for the Bowflex Series 7 Treadmills. You believe the product appeals to both men and women. As you develop the marketing strategy, what differences might you consider in the product based on whether a man or woman is buying? What about the marketing communications (message, choice of media)?
4. You are the marketing manager for HP Laptop computers. Identify and briefly discuss the differences between the consumer market for laptops and the business market. Then give an example of each difference using college students as the consumer market and defense-related companies as the business market.
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