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AI and neural networks

AI and neural networks

IT6277 AI and Neural networks

TASK

Build a Deep Learning model to predict if a client of a bank will subscribe (yes/no) a term deposit (binary classification task).

THE DATA

The data is related with direct marketing campaigns of a Portuguese banking institution. The marketing campaigns were based on phone calls. Often, more than one contact to the same client was required, in order to access if the product (bank term deposit) would be (‘yes’) or not (‘no’) subscribed.

Attributes:

Input variables:

1 – age (numeric)

2 – job : type of job (categorical: ‘admin.’,’blue-collar’,’entrepreneur’,’housemaid’,’management’,’retired’,’self-employed’,’services’,’student’,’technician’,’unemployed’,’unknown’)

3 – marital : marital status (categorical: ‘divorced’,’married’,’single’,’unknown’; note: ‘divorced’ means divorced or widowed)

4 – education (categorical: ‘basic.4y’,’basic.6y’,’basic.9y’,’high.school’,’illiterate’,’professional.course’,’university.degree’,’unknown’)

5 – default: has credit in default? (categorical: ‘no’,’yes’,’unknown’)

6 – housing: has housing loan? (categorical: ‘no’,’yes’,’unknown’)

7 – loan: has personal loan? (categorical: ‘no’,’yes’,’unknown’) # related with the last contact of the current campaign:

8 – contact: contact communication type (categorical: ‘cellular’,’telephone’)

9 – month: last contact month of year (categorical: ‘jan’, ‘feb’, ‘mar’, …, ‘nov’, ‘dec’)

10 – day_of_week: last contact day of the week (categorical: ‘mon’,’tue’,’wed’,’thu’,’fri’)

11 – duration: last contact duration, in seconds (numeric). Important note: this attribute highly affects the output target (e.g., if duration=0 then y=’no’). Yet, the duration is not known before a call is performed. Also, after the end of the call y is obviously known. Thus, this input should only be included for benchmark purposes and should be discarded if the intention is to have a realistic predictive model. # other attributes:

12 – campaign: number of contacts performed during this campaign and for this client (numeric, includes last contact)

13 – pdays: number of days that passed by after the client was last contacted from a previous campaign (numeric; 999 means client was not previously contacted)

14 – previous: number of contacts performed before this campaign and for this client (numeric) 15 – poutcome: outcome of the previous marketing campaign (categorical: ‘failure’,’nonexistent’,’success’) # social and economic context attributes

16 – emp.var.rate: employment variation rate – quarterly indicator (numeric)

17 – cons.price.idx: consumer price index – monthly indicator (numeric)

18 – cons.conf.idx: consumer confidence index – monthly indicator (numeric)

19 – euribor3m: euribor 3 month rate – daily indicator (numeric)

20 – nr.employed: number of employees – quarterly indicator (numeric) Output variable (desired target):

21 – y – has the client subscribed a term deposit? (binary: ‘yes’,’no’)

You can download the dataset and find more information about the data at

https://archive.ics.uci.edu/ml/datasets/bank+marketing#

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