30 May American Airlines
Final Project Rubric
Guidelines for Submission: Your business development plan should be 15 to 20 pages in length with double spacing, 12-point Times New Roman font, and one-inch margins. You should use current APA style guidelines for your citations and reference list. At least five outside information sources are required, although you might find that more are necessary to satisfy the requirements of the project.
As necessary, copy and paste any data analysis from Excel into your Word document for submission. You may include your original Excel documents as supplementary material if you believe this will strengthen your contribution.
Milestones
Milestone One: Problem Statement
In Module Three, you will begin the process of defining the scenario problem for your selected company (Microsoft, Heinz, or American Airlines). As a corporate economist in this hypothetical situation, you must understand and define the core problem at hand before beginning any kind of analysis. You will need to employ critical-thinking skills to grasp the crux of the problem. Is it a demand-side issue? Is it a supply-side issue? Or is it a mixture of both, involving production and cost concerns? Only after this consideration will you be able to map out a plan for analysis and offer recommendations for a solution. This milestone will be graded with the Milestone One Rubric.
Milestone Two: Theoretical and Quantitative Analysis
In Module Five, you will continue your analysis of the economic problem presented in the case study on your selected company (Microsoft, Heinz, or American Airlines). Using the information gathered in the problem statement, you must now frame your company’s problem within the context of the appropriate market structure, conducting mathematical and/or statistical calculations that will identify significant trends and relationships to facilitate demand forecasting and potential impacts on profits. Keeping in mind that your audience of corporate decision makers may not be experts in economic theory and data analysis, you must seek to present your information in an easily accessible and understandable way. This milestone will be graded with the Milestone Two Rubric.
Milestone Three: Recommendations
In Module Seven, you will conclude your analysis of the economic problem presented by the hypothetical CEO or board of directors in your selected company (Microsoft, Heinz, or American Airlines). Using the information gathered in your theoretical and quantitative analysis, you must now develop some substantiated and meaningful recommendations for the decision makers. What plan of action should they take? How are your ideas supported by the market structure? How does the data suggest relationships and trends that may point to a course of action? Does your suggested plan of action involve risk or uncertainty and, if so, what tools do you recommend decision makers use? This milestone will be graded with the Milestone Three Rubric.
Final Submission: Economic Analysis Recommendation Paper
In Module Nine, you will first put the finishing touches on your project, by developing a conclusion section that draws from your recommendations you provided in milestone three. Identify how your recommendations promote the goals of your organization. Reiterate these objectives as identified in your initial problem statement, and explain how your proposals will accomplish the objectives.
Your final project should be a complete, polished artifact of the three milestone pieces and final conclusion section, containing all of the critical elements of the final product. All instructor feedback gained throughout the course should be incorporated into the final submission. Conclude your plan by applying the knowledge you have gained over the course of the project and sharing overall insights from your own professional experience as they relate to your company. This submission will be graded with the Final Project Rubric.
Deliverables Milestone
Deliverable Module Due Grading
One Problem Statement Three Graded separately; Milestone One Rubric
Two Theoretical and Quantitative Analysis Five Graded separately; Milestone Two Rubric
Three Recommendations Seven Graded separately; Milestone Three Rubric
Final Submission: Economic Analysis Recommendation Paper Nine Graded separately; Final Project Rubric
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