06 May AN ANALYSIS OF THE MOBILE PHONE INDUSTRY AS PORTRAYED BY THE SIMULATION
Cesim Global Challenge Business Simulation
You are required to write a report on the Global Mobile Phone Industry as portrayed in the Cesim Global Challenge. You should NOT introduce any insights or information from the real world e.g. the current trade and political relationship between the USA and China.
Your Report should provide:
• An Executive Summary
Your Executive summary should contain all the key points of your report so that a busy executive reader would be able, without additional reading, to understand your analysis, conclusions and recommendations.
It differs from an introduction but is often written as one by students. Make sure you submit an executive summary rather than an introduction.
For an excellent mark your summary will be concise, cover all elements of your report and present key data.
• An analysis of the mobile phone industry as portrayed by the simulation and its external
environment as it stands in the final round of your simulation; you should draw only on the
information and data provided by the simulation
Analyse the external environment and industry structure portrayed by the simulation.
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