29 Jun An important part of the marketing research and
Question
An important part of the marketing research and decision process includes setting a realistic price. From the seller’s point of view, the higher the price, the more profit it will make. From the buyer’s point of view, the lower the price, the more money they will keep in their pockets. Since these are ultimately two opposing concepts, the key to a successful exchange will be to set a price which is appealing to both sides. In this module, you learned about several pricing strategies, including pricing based on cost, demand, competition, customer’s needs and new product pricing.
For many service organizations, such as restaurants, hotels, airlines, and resorts, pricing strategies are particularly important because of the perishability of services (that is, services can’t be stored). Pricing is a vital part of effective marketing strategies, which ensures that a maximum number of seats of the plane or rooms in the hotel are purchased—every day.
For this discussion, pretend you are the owner of a new seaside resort complex that offers vacationers luxury villas, available for rent for a few days, a week, or longer. Consider possible pricing strategies such as cost-plus, yield management, demand based pricing, price skimming, penetration, trial pricing, bundling, etc. After reviewing these concepts in your text, select two and describe how and why you might utilize these pricing strategies with your new resort. Note that not all of these concepts would be applicable for a luxury seaside villa.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.