22 Jul ANALYZE THE METRICS THAT ARE USED TO EVALUATE THE MEASURES.
Measuring Marketing Performance
Most measures of business performance are internal financial measures such ROI ROA and cost per unit. Measures of marketing performance are external measures that consider customer perception and competitor position. Business and marketing performance measures can paint very different pictures.
Part 1: Researching Marketing Performance Metrics
Using mainly articles from the librarys full-text databases research the measures of marketing performance. You may rely on general research in the area or focus on an industry that is related to your career. Complete the following:
Discuss 3 measures of marketing performance.
Analyze the metrics that are used to evaluate the measures.
Provide a case study of a company that exemplifies the best practices of each measure.
This section of the paper should be 3 pages in length and use research from the librarys full-text databases.
Part 2: Researching Net Marketing Contribution Over the Life Cycle
Using mainly articles from the librarys full-text databases apply these concepts to the real world. This section must address the following:
Present 2 marketing strategies and analyze how they can affect the net marketing contribution in the short-term.
Analyze net marketing contribution in the introductory stage.
Analyze net marketing contribution in the late-growth stage.
This section of the paper should be 3 pages in length and use research from the librarys full-text databases and other quality college-level resources.
Your assignment should contain a cover page an abstract page and a reference page in addition to the body. The body of the paper should be 6 pages in length starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 912 pages in length.
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