16 May ANALYZES THE JONES SODA MARKETING STRATEGY BEFORE AND AFTER THE DECISION
Case Study Synopsis-
Jones Soda Co is a Seattle, Washington, company known for its unique soda flavors and intimate relationship with its consumers. The case study reviews the company’s rapid rise to a place of prominence in its initial marketplace, and the challenges associated with expansion.
Preparation-
Review the chapter 12 study materials.
Google and watch a video for “Jones Soda: Marketing & Consumer Behavior”
Deliverable-
After completing reviewing the study materials and watching the video, create a Word document in which the questions below are addressed.
Submission Instructions:
Paper should be a neatly formatted, single-spaced Word document.
Cite references from the textbook and any other sources you find appropriate following APA guidelines.
-Please cite/provide link for video chosen for the essay
Case Study Questions(if possible, please answer in order):
Explain what is meant by the Jones Soda “intimate relationship with its consumers”, and its relevance to the marketing concepts.
Describe the target market for Jones Soda during the first few years of the company.
Discuss the Jones Soda initial marketing approach, and the way in which Jones “connected” with its consumer base.
Explain the conditions leading to the Jones Soda decision to expand and the options considered.
Describe the decision made by Jones Soda, including any associated changes to the company’s early marketing approach.
Explain the outcome of the decision, and the actions Jones Soda took to recover.
Analyze the Jones Soda marketing strategy before and after the decision. Discuss the marketing mis-steps taken by Jones Soda, and the marketing guidance you would provide to Jones Soda company leaders to recover.
Research Jones Soda on the Internet and briefly summarize the company’s current status.
Explains what is meant by the Jones Soda “intimate relationship with consumers” and the relevance of the relationship to marketing concepts. 1-2 paragraphs
Describes the tarket market for Jones Soda when it first started 1-2 sentences
Discusses the Jones Soda initial marketing approach, and the way in which Jones connected with its customer base. 2-3 sentences
Explains the conditions leading to the Jones Soda decision to expand and the decisions considered. 1-2 paragraphs
Describes the decision made by Jones Soda, including associated changes to the company’s early marketing approach 2-3 sentences
Explais the outcome of the Jones Soda decision and the actions Jones Soda took to recover. 1-2 paragraphs
Analyzes the Jones Soda marketing strategy before and after the decision, and discusses mis-steps taken by Jones Soda. 1-2 paragraphs
Discusses the marketing guidance to Jones Soda company leaders for a recovery 1-2 paragraphs
Summarizes the current status of Jones Soda. 1-2 sentences
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