29 Jun are staged occurrences that communicate messages
Question
8.__________ are staged occurrences that communicate messages to target audiences.(Points : 5)
Focus groups
Encoders
Atmospheres
Events
Decoders
Question 9. 9.A Spanish-language channel runs its ads only in Hispanic neighborhoods. This is an example of __________.(Points : 5)
broadcasting
buzz marketing
narrowcasting
media multitasking
personal selling
Question 10. 10.Kathy Champe, a public relations specialist for a regional chain of pharmacies, regularly contacts members of the local and state-wide media with information about community events and charity fundraisers sponsored by her company. This is an example of the __________ function of public relations.(Points : 5)
press relations
product publicity
investor relations
lobbying
development
Question 11.11.Kirk Wilkins renewed his cell phone contract with Zip Wireless Services and purchased a new cell phone through the Zip website. If Kirk mails Zip Wireless Services his transaction receipt, he would be eligible to receive $50 as cash refund. Which of the following types of sales promotion is evident here?(Points : 5)
Point-of-purchase promotion
Advertising specialty
Premium
Price pack
Rebate
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