24 Sep Article Review B2B Business Marketing
- Article Review: Each student will read and review TWO (2) articles that involve an issue in business to business marketing. In order to complete this assignment, you may use any credible newspaper (e.g. New York Times, Washington Post, Dallas Morning News, etc.), news magazine (e.g. Newsweek, Economist, U.S. News and World Report, Time, etc.), or academic journal (e.g. The Central Business Review, Harvard Business Review, Journal of Business Ethics, etc.). If you have a question about the credibility of a source, feel free to ask me if it is an acceptable source for the assignment.
- Length: THE BODY OF EACH REVIEW SHOULD BE AT LEAST THREE PAGES IN LENGTH, NOT INCLUDING THE COVER PAGE OR THE COPY OF THE ARTICLE THAT YOU REVIEWED. IF YOU CHOOSE A NEWSPAPER ARTICLE THAT IS VERY SHORT, YOU MAY NEED TO REVIEW A SECOND ARTICLE AS WELL FOR EACH ASSIGNMENT.
- Format: The paper should be typed and double spaced. You should not use a font larger than 12 point. The margins must be one inch on the top, bottom, and sides. You must attach a photocopy of the article you review.
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