25 May Assignment 1 Based upon your assigned country prepare an assignment that conforms to the following structure: Identify the latest World Ranking of your assigned country;
Question
Assignment 1
Based upon your assigned country prepare an assignment that conforms to the following structure:
- Identify the latest World Ranking of your assigned country;
- The bookmakers’ odds for your assigned country;
- The goal of your country in the competition;
- How do you expect your assigned country to compete? Defensive, attack?
- Provide examples of what your country has done in order to prepare the squad as well as possible for the competition in terms of the players’ physical and psychological welfare.
- Does your country have a unique competitive position or strategy, or is its focus simply upon operational effectiveness.
- If you were trying to convey the nature of your assigned country to someone who knew nothing about soccer, imagine that your country is a smartphone: what brand best describes your country, and explain your choice:
- Apple
- Blackberry
- Nokia
- Samsung
- Now look at your assigned country and predict the result (win, draw, loss) of each game in your country’s Group. A country obtains three points for a win, one point for a draw and 0 points for a loss. Based upon your predictions complete the table below.
| Country | Played | Win | Draw | Loss | Total Points |
| 3 | |||||
| 3 | |||||
| 3 | |||||
| 3 |
Assignment 1: Key concepts and Business Strategy
| Concept | Football | Other Industries |
| Strategy | A unique way of playing (e.g. Holland in 1970s; Spain 2010, 2014) | Apple;
Ikea Tesla |
| Goals | e.g. win World Cup;
qualify from group; secure 6 points in group stage |
e.g. become industry number one;
increase market share; increase international sales. |
| Operational effectiveness | Training to become better | Focus on value chain activities |
| Competitive position | Attack vs defense | Choice of generic strategy
Low cost vs differentiation (Porter) |
| Disruptive innovation | Example: Total Football | Example: Apple and ecosystem;
Spotify |
| Business model | Means of winning games | Means of delivering superior value to target market |
| External environment – remote environment | Home advantage due to large number of “12thman” – fans;
Best medical staff; Playing conditions; Decisions of referee; |
PEST or PESTEL analysis
Political Economic Social Technological Environmental Legal |
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