26 Jul Assignment 1: Discussion—Social MediaCompanies around the
Assignment 1: Discussion—Social MediaCompanies around the globe are using social media to connect with their customers.Consider an online social media network, such as Facebook or LinkedIn, and respond to the following:For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising.Provide specific examples of products that lend themselves more to social networks than to search engine advertising.Discuss how this avenue of marketing might be effective in the success of a new product associated with existing brands.By the due date assigned, post your response to the Discussion Area. Through the end of the module, review and comment on at least two peers’ responses.Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuationDo the following when responding to your peers:Read your peers’ answers.Provide substantive comments bycontributing new, relevant information from course readings, Web sites, or other sources;building on the remarks or questions of others; orsharing practical examples of key concepts from your professional or personal experiencesRespond to feedback on your posting and provide feedback to other students on their ideas.Make sure your writingis clear, concise, and organized;demonstrates ethical scholarship in accurate representation and attribution of sources; anddisplays accurate spelling, grammar, and punctuation.Grading CriteriaGrading CriteriaMaximum PointsQuality of initial posting, including fulfillment of assignment instructions16Quality of responses to classmates12Frequency of responses to classmates4Reference to supporting readings and other materials4Language and grammar4Total:40
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