Assignment 5: Linkable Content

Your client’s website is well-optimized but still ranks poorly on all of the important keywords. Come up with a great linkbait page for your client.

1. Choose your client:

–A family practice doctor

–A CPA

–A financial planner

–A physical trainer

–A mortgage broker

–A cake decorator

2. Choose the content type you want to create

Content Type

Example

Blog post

https://liveanddare.com/benefits-of-meditation/

Short-form evergreen content

https://www.jimcollins.com/article_topics/articles/BHAG.html

Long-form article

The Fermi Paradox

Photo gallery

https://therighthairstyles.com/20-cool-short-hairstyles-and-haircuts-for-boys-and-men/

Information-rich list

https://www.wareable.com/fitness-trackers/the-best-fitness-tracker

Interactive tool

https://www.zoopla.co.uk/house-prices/

Category lander

https://www.hgtv.com/design/rooms/kitchens

Multi-page guide

http://abacus.bates.edu/~ganderso/biology/resources/statistics.html

Visualization of complex data

https://www.cnn.com/election/2018/results

Video

https://moz.com/blog/how-unique-does-content-need-to-be-to-perform-well-in-search-engines-whiteboard-friday

Research paper

https://www.oracle.com/marketingcloud/resources/marketing-automation.html

3. Explain why you chose the content type and a high level description of the content.