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Assignment Overview The organizational leadership of your selected fir

Assignment Overview The organizational leadership of your selected fir

Assignment Overview

The organizational leadership of your selected firm (Ford, Procter & Gamble, Virgin Group, or Build-Your-Own firm) has requested that you provide them with an executive briefing report outlining the key findings of an external analysis of environmental and industry influences that could impact the strategy of the firm. You are required to use two external analysis frameworks, PEST and Porter’s Five Forces Model, to support your report.

Assignment Context

By successfully completing this assignment, you will demonstrate your proficiency in the following course competencies and assignment criteria:

  • Competency 1 – Apply strategic theories, models, and best practices to understand and explain an organization’s strategy.
    • Explain the key findings from PEST analysis.
    • Explain the key findings from Five Forces analysis.
    • Summarize the key finds for both strategic models.
  • Competency 2 – Analyze the fit of the internal elements (resources, capabilities, goals, structures, systems, and values) with the organizational strategy.
    • Recommend organizational strategies for leadership based on the external analysis.
  • Competency 4 – Communicate in a manner that is professional and consistent with expectations for members of the business professions.
    • Write coherently to support a central idea; use current APA style, and correct grammar, usage, and mechanics, as expected of a business professional.

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