29 Jun AXE Body Products-Targeting all age range males and females in a new
Question
AXE Body Products
Targeting all age range males and females in a new, marketing way. For love of grooming, not just sex appeal.
2. IMC Brief
Why are we developing a new IMC campaign?
What is the problem?
What is our objective?
Who is our target customer?
Who are we trying to reach?
What are the demographic characteristics of the target market,
What are their psychographic similarities?
What is our message?
What is the purchase motivation message & product perception you wish to convey?
What creative elements will you incorporate into your ongoing theme (e.g., graphics, slogan, logo, text font, corporate colors, etc.)?
How does our target audience currently perceive our company & product?
Prior to launching this new marketing campaign, what has been your product’s consumer reputation?
How would we like the target audience to perceive your company & product?
What specific changes do you wish to make to your product’s consumer reputation?
When will the message be delivered?
What timeframe are we looking at for development, and what are the most advantageous dates for delivery of your message? Why?
Where will the message be delivered?
What geographic locations and population centers will receive your campaign’s advertising message? Why?
Which media will provide the most effective communications mix?
Identify at least 3 media venues which will simultaneously deliver your theme & messages. Why do you choose these venues?
How much will it cost?
Present your rough budget ‘guestimate’ of (1) designing & producing your messages, and (2) purchasing your media exposure.
Tutorials for this Question
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.