28 Jun BADM 102-All of the following are key functions of intermediaries
Question
Q21. All of the following are key functions of intermediaries EXCEPT
A. sales
B. inventory
C. display
D. production
E. credit
Q22. With regard to the basic marketing functions such as display, sales and financing, it is important to note that:
A. only manufacturers provide the functions
B. those functions are only important to “for-profit” companies
C. all functions must be provided by the seller
D. those functions can be shifted to intermediaries
E. those functions are best handled by the producer
Q23. Movement of the product from the producer to the user without the use of an intermediary is:
A. strategic distribution
B. indirect distribution
C. market distribution
D. physical distribution
E. direct distribution
Q24. Which of the following involves using coupons and free samples to encourage purchase:
A. advertising
B. personal selling
C. public relations
D. direct marketing
E. sales promotion
Q25. Which best describes magazine advertising?
A. long lead time
B. sound only
C. offers sound, color and motion
D. local print medium
E. highest production costs
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