04 Sep BI W 2 CS
After reading and analyzing both studies, address all case study questions found within the case studies in scholarly detail prepared in a professionally formatted APA paper.
When concluding the paper, expand your analytical and critical thinking skills to develop ideas as a process or operation of steps visually represented in a flow diagram or any other type of created illustration to support your idea which can be used as a proposal to the entity or organization in the cases to correct or improve any case related issues addressed. This is required for both cases.
When developing illustrations to support a process or operation of steps, Microsoft Word has a tool known as “Smart Art” which is ideal for the development of these types of illustrations or diagrams. To get acquainted with this tool, everyone can visit www.youtube.com using a keyword search “Microsoft Word Smart Art Tutorials” to find many video demonstrations in using this tool.
Minimum Paper Expectations
- Page Requirements: The overall paper supporting both cases will include a minimum of “4” pages of written content.
- Research Requirements: The overall paper will be supported with a minimum of “3” academic sources of research and one of the sources can be the textbook.
- Application Technology: Microsoft Word will be used to prepare this paper.
- Professional Format: APA will be used to prepare the professional layout and documentation of research.
- Important Note: Do not fall below minimum page and research requirements.
Important Reminder: Assessment of written assignments and discussion boards account for 50% of overall grading and below is a breakdown of how I will assess grading for this assignment:
Assessment Criteria
Possible Points
Points Earned
Student included a front APA cover page (Page 1)
5
Student included an abstract (Page 2)
5
Student included a minimum of “4” body pages of written content supported with “3” academic sources of research addressing all questions associated with cases found on Pages 34-35 and 74-75.
50
In the conclusion of the paper, student used analytical and critical thinking skills to develop ideas as a process or operation of steps visually represented in a diagram or other type of illustration created ideally using “Smart Art” tools provided in Microsoft Word.
20
Student included a paper professionally formatted using APA and free of grammar and spelling issues
10
Student successfully completed and successfully submitted this paper by the Sunday due date.
10
Total Earned points
100
Questions:
1. Describe the benefits of implementing the Continental
Go Forward strategy.
2. Explain why it is important for an airline to use a real-
time data warehouse.
3. Identify the major differences between the traditional
data warehouse and a real-time data warehouse, as was
implemented at Continental.
4. What strategic advantage can Continental derive from
the real-time system as opposed to a traditional infor-
mation system?
5. What is Premier? What does it do?
6. What were the main challenges for Premier to achieve
its vision?
7. What was the solution provided by IBM and other
partners?
8. What were the results? Can you think of other benefits
coming from such an integrated system?
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