07 Apr BIAM 500 Applications of Business Analytics IWeek
BIAM 500 Applications of Business Analytics IWeek 1 DiscussionBUSINESS INTELLIGENCERead End-of-Chapter Application Case: Nationwide Insurance Used BI to Enhance Customer Service at the end of Chapter 1 in the textbook, and answer the following questions.Why did Nationwide need an enterprise-wide data warehouse?How did integrated data drive the business value?What forms of analytics are employed at Nationwide?With integrated data available in an enterprise data warehouse, what other applications could Nationwide potentially develop?BIAM 500 Applications of Business Analytics IWeek 2 DiscussionDATA MODELING AND DECISION MAKINGRead the end-of-chapter application case HP Applies Management Science Modeling to Optimize Its Supply Chain and Wins a Major Award at the end of Chapter 10 in the textbook, and answer the following questions.Describe the problem that a large company, such as HP, might face in offering many product lines and options.Why is there a possible conflict between marketing and operations?Summarize your understanding of the models and the algorithms used in this case.What benefits did HP derive from implementation of these models?BIAM 500 Applications of Business Analytics IWeek 3 DiscussionTEXT MINING AND SOCIAL MEDIA ANALYSISRead the end-of-chapter application case BBVA Seamlessly Monitors and Improves its Online Reputation at the end of Chapter 7 in the textbook, and answer the following questions.How did BBVA use text mining?What were BBVA’s challenges, and how did BBVA overcome them with text mining and social media analysis?In what other areas do you think BBVA could use text mining?BIAM 500 Applications of Business Analytics IWeek 4 DiscussionSTRATEGIES AND PERFORMANCERead the end-of-chapter application case Smart Business Reporting Helps Healthcare Providers Deliver Better Care at the end of Chapter 4 in the textbook, and answer the following questions.What is Premier, and what does it do?What were the main challenges for Premier to achieve its vision?What was the solution provided by IBM and other partners?What were the results and benefits from Premier’s adoption of the integrated system described in the case?BIAM 500 Applications of Business Analytics IWeek 5 DiscussionBIG DATA ANALYTICSRead the end-of-chapter application case Discovery Health Turns Big Data into Better Healthcare at the end of Chapter 13 in the textbook, and answer the following questions.How big is big data for Discovery Health?What big data sources did Discovery Health use for their analytic solutions?What were the main data/analytics challenges Discovery Health was facing?What were the main solutions they have produced?What were the initial results/benefits, and what additional benefits do you think Discovery Health may realize from big data analytics in the future?BIAM 500 Applications of Business Analytics IWeek 6 DiscussionDATA MININGRead the end-of-chapter application case Coors Improves Beer Flavors with Neural Networks at the end of Chapter 6 in our textbook, and respond to the following questions.Why is beer flavor important to Coors’ profitability?What is the objective of the neural network used at Coors?Why were the results of Coors’ neural network initially poor, and what was done to improve the results?What benefits might Coors derive if this project is successful?What modifications would you make to improve the results of beer flavor prediction?BIAM 500 Applications of Business Analytics IWeek 7 DiscussionEMERGING TRENDS IN ANALYTICS AND BUSINESS INTELLIGENCEPost a one or two paragraph summary of the emerging trend in BI and analytics that you chose to research for your Course Project presentation, describing the most important or interesting things you have learned about it so far. Why did you choose this topic to present? What is the most surprising thing you found during your research? How does your topic relate to other topics chosen by your classmates?
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