28 Jun BMKT 3331-Select a controversial marketing topic that interests you
Question
Select a controversial marketing topic that interests you. For the topic you have chosen, report on…
1. The specific positions of each opposing side in the debate
2. The evidence each side uses to support its position(s)
3. The policy agenda, if any, each side promotes
1. Which side of the debate do you agree or disagree with most?
2. Have your views on this topic changed as a result of your research? If so how?
3. In your opinion which types of firms/industries do you think
are most affected by this topic? Explain.
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