28 Jun BOSS REFLECTIVE JOURNAL A3
Topic: BOSS Reflective Journal A3
Red round
Decision 1
– Product Upgrade:
Controller Sophistication + Online Gaming (targeted at 6-21 age group)
Graphic Sophistication + Audio Sophistication (targeted at 36+)
– Price change to $399
– Production change to 2400 units
– Geographic expansion 100%/50%
Decision 2
– Implemented R&D Corporate project
Decision 3
– Implemented Culture Corporate project
First decision was to upgrade the console, change price & production and geographical expansion. Second decision was to employ the R&D corporate strategy. The third decision is my job. For the third decision, we can choose culture project, since we target 50% of farland market, this markets is costly but financial rewarding, we need to pay more attention to the culture change part. Besides, culture change project is less costly, we can have more budget to spend on the product upgrade to reach age group 36+s needs in order to make more profit in the long run.
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