14 May BRANDED MEDIA?
Branded media?
How has branding changed media, in terms of both audiences experience and industry practices?
A case study would draw on a detailed examination of the use of a specific medium in promotion and market research (for example, looking at a case of consumer surveillance in the new media).
Branding is often associated with an expanded sense of what qualifies as “medium”, so one way to tackle this question is to consider the implications of everything becoming a channel for promotional messages, from litter (Moor, 2007) to architecture (Julier, 2008, c. 67; Klingmann, 2007; Moor, 2003) and street art (Borghiniet al., 2010). This can be linked to debates about how promotional culture has saturated culture as a whole (Wernick, 1991). A more theoretically involved approach would be to examine the idea that brands represent new media in their own right (Lury, 2004, c. 1), by mediating between the manufacturer and the consumer and thus framing our experience of the branded good.
Another angle into this topic would consider how the development of marketing and branding has shaped developments in the media landscape. A canonical example is the importance of advertising revenue in the creation of the mass media, creating ‘commodity audiences that could be sold to advertisers (Curran, 1981; Meehan, 2007). Contemporary developments include media fragmentation and (especially) convergence, which have led to novel forms of branding that link various different media together with audience activity in a “cross-media” or “transmedia” franchise (Freeman, 2015; Jenkins, 2008).
A third approach could look at the use made by marketers of new and social media. Since social media explicitly draw on the users pleasure in sociable behaviour and their existing networks of interpersonal connections, the issues of ‘prosumption and exploitation mentioned in Q2 also come to the fore here (Petersen, 2008; Zwick, 2008). A good way to theorise these issues might be to connect them with the notion of “knowing capitalism” (Thrift, 2005), in which commercial activities are based on the continuous and in-depth surveillance of all forms of consumer behaviour (Manzerolle&Smeltzer, 2010; Pridmore& Lyon, 2011). In any case, it would be important to consider political issues of discrimination and control, in terms of who has the power to determine the information that flows across these new media links and regulate its accumulation and reuse (Beer, 2008, 2009; Langloiset al., 2009).
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.