08 May Branding: “Just Do It”
12740For this assignment, you will engage with your classmates in a discussion comparing Nike’s popular first “Just Do It” commercial with some of its recent marketing campaigns.
First, review the following resources:
Library Article: Corporate social advocacy as engagement: Nike’s social justice communication
The Branding of Club Atletico de Madrid: Local or Global?
Brand Management
The Brand Brief Behind Nike’s Campaign
Nike’s ‘Just do it’ Slogan First Appeared in This Advert in 1988
Next, keeping in mind how the Nike brand has changed over time, find a current (within the last two years) Nike commercial online and share the link in the discussion topic. In your initial post, address the following:
Compare this commercial to the first ever “Just Do It” commercial. How are they similar? How are they different? Which commercial appeals to you more and why?
Do you believe that the Nike brand appeals equally to men and women?
Which audience(s) might this brand not appeal to? Why?
Note: no AI and ChatGPT please.
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