14 May BRANDING STRATEGIES PRESENTATION RUBRIC
Branding Strategies Presentation Rubric
Presentation Rubric (60 points total)
Content (20 points)
20-17 points 16-11 points 12-9 points 8-0 points
Pleaseapply the checklist for presentation points.
Adapted from The Bedford Guide for Writing Tutors
PowerPoint PresentationRelevant content with analysis is developed. Relevant content exists, but needs more analysis.
Content is somewhat relevant, but lacks analysis. Information is provided.
Analysis is excellent. Analysis is good. Analysis is average.
Analysis is difficult to follow.
Presentation (30 points)
30-23points 22-16points 15-11points 10-0 points
Slide points are clear, organized, and well presented. Slide points are generally clear, organized, and well presented.
Slide points lack clarity and organization. Slide points lack clarity and organization.
Background, color, text and diagrams are completed well as specified in chapters 3, 6, and 7 of the Duarte textbook. Three of the four elements of background, color, text and diagrams are completed well as specified in chapters 3, 6, and 7 of the Duarte textbook. Two of the four elements of background, color, text and diagrams are completed well as specified in chapters 3, 6, and 7 of the Duarte textbook. One or none of the four elements of background, color, text and diagrams are completed well as specified in chapters 3, 6, and 7 of the Duarte textbook..
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Mechanics (10 points)
10-9 points 8 points 7-6 points 5-0 points
Resources are correctly referenced to APA standard
No grammatical errors. Resources are referenced to APA standard.
Some grammatical errors (1-3). Resources incorrectly referenced to APA standard.
Many grammatical errors (4-6). Resources incorrectly or not referenced to APA standard
Many grammatical errors (7+).
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