31 May BRM 353 Week 2 Product Brand Development Phase I (2 PPT) NEW
BRM 353 Week 2 Product Brand Development Phase I
Students will be working in their Learning Team as a development team, creating and developing their own brand/product throughout the remainder of the course.
For the first phase of development:
Identify the target market.
Define the brand elements using the six building blocks discussed in the readings.
Define the brand equity position.
Create a brand management strategy for the brand and its products.
How should the product be promoted/marketed?
Develop a social media strategy.
Identify and address the challenges and opportunities as they relate to the brand’s niche and competition.
Create a 7- to 10-slide PowerPoint® presentation to present your brand or product.
Include speaker notes to add more detail and explanation to each slide.
Submit the assignment to the Assignment Files tab.
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