29 Jun BSAD394 Marketing-Final Project
Question
Final Project Instructions: Marketing Plan & Presentation
BSAD394 Marketing
Create a marketing plan for a new product or service.
You final project will include the following three components:
1. The Marketing Plan
2. A presentation of your plan (with speaker notes and narration)
3. Any collateral materials or documents needed to present your marketing plan (video, sample
brochure, photos, etc.).
Instructions
1. Choose a type of product/service that interests you.
a. The product/service cannot currently be on the market or in development.
b. The product/service can be an extension of an existing product line, but not one that is currently in
development. (i.e., the Apple Watch idea was floated a couple of years before it was distributed for
purchase by consumers; thus, it was in development and a known line extension prior to distribution
for sale.)
2.
?
?
?
?
? Develop a marketing plan that includes the following components:
The product/service description
The target market profile
The price strategy
The distribution/place strategy
The advertising and promotion strategy
3. Written Marketing Plan: Begin with the product description. Your product description should be
clear to anyone reading the plan and show the need for the product/service in the marketplace. Your
overall marketing plan/strategy must indicate marketing principles and techniques and demonstrate
how they are appropriate for the chosen product/service. Include supporting information that
demonstrates potential demand in the marketplace. Describe how each of the marketing concepts
you are using support your strategies and rationales. Provide documented support in APA format
from at least three scholarly or professional sources (in addition to course materials) that verify your
choices. Preferable sources are not older than five year. The final written plan should be 2500-3000
words (not including the title page and references). Use 12-point font with 1-inch margins. Use the following outline (sections) for your plan:
I.
II.
III.
IV.
V. Executive Summary
Description of product
Target Market
Pricing Strategy
Distribution/Place Strategy VI.
VII.
VIII. Advertising and Promotion Strategy
Summary
References
4. Presentation: Create a 20-30-minute online presentation that provides an overview of each of the
seven sections above of your written marketing plan (minus the References). Imagine that you are
presenting in front of the “Shark Tank” to help drive the content and creativity of your presentation.
Use best practices with regard to design, graphics, text and maintaining audience interest to present
your product and strategy.
Speaker Notes: Include thorough speaker notes which you can use for the audio narration of
the presentation. You may submit your speaker notes separately.
Narration: Your audio must be synchronized with the slides/screens such that it will run as an
auto play or the audio can be clicked on slide by slide. You do not need a references slide
since references are addressed in the written plan. Be sure to credit, however, any outside
source or graphic used within the presentation in APA format on the final slide/screen.
Multiple tools exist for presentation development (PowerPoint, Prezi, Powtoons, Camtasia,
Adobe Articulate, Google Slides, etc.), but if you choose to use PowerPoint, Microsoft
provides the free add on, Office Mix, that you can download at https://mix.office.com/.
Office Mix provides audio narration capabilities. There are various tutorials at this site to
assist you.
Refer to the Final Project Grading Rubric to ensure that your work meets the requirements for the
grade you wish to attain.
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