28 Jun BUSINESS 220-Create a marketing plan for a NEW product
Question
Create a marketing plan for a NEW product for an existing Fortune 500 company. The new product may either be a real product that your chosen company does not currently offer (such as a snowmobile marketed by Ford Motor Company) or, it may be an imaginary, futuristic product (such as a solar powered car marketed by Ford Motor Company). Keep in mind that you will need to PROVE that the technology behind your new product exists and can be molded into creating your differentiated market offering. Your evidence must include a minimum of two research citations from a written library or credible online source.
For now, simply answer the three questions below keeping in mind the various elements in the begining of the plan outline that must later be elaborated upon.
1) Explain your new product and the company you will team up with and why. (200-300 words)
2) Explain the current market situation surrounding your product/industry. (200-300 words)
3) Who is your target market(s) and why. (100-200 words)
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