24 May Business Entrepreneurship
This summative assignment is required of students enrolled in BUS 458 and is one of a series of assignments designed to demonstrate that students have achieved the learning outcomes established for the Entrepreneurship major in the College of Business and Management.
The specific objective of this assignment is to evaluate and confirm that students have achieved a high level of competency in the field of entrepreneurship. This exercise will provide students with the opportunity to demonstrate competence in entrepreneurial skills for venture success namely: market opportunity assessment, strategic fit, venture funding, and entrepreneurial business management.
Situation:
Upon graduation from Lynn with a major in Entrepreneurship you obtained a position as an analyst in the entrepreneurial venture investment team of an international corporation. Your supervisor believes you are a rising star in the company and gives you the task of developing an assessment framework for future corporate investment.
Instructions: Analyze, Generate Report
(Internal) Corporate Assessment. Identify the international company which (hypothetically) employs you. Investigate the company on the internet to discuss the following:
1. Corporate strategic vision and mission, including targeted areas for company growth
2. The types of products/services the company currently delivers to the customer
3. Corporate ethics and culture
2. (External) Global Marketplace Analysis. Investigate the global marketplace in which your company operates on the internet to discuss the following:
1. Analyze the current market, its size, the competitors, the global environment in which the company operates
2. Describe the worldwide target consumer demographics
3. Research and review 3 investment analyst opinions and summarize near (3 year) and long term (10 year) trends for the market in which the company operates
4. Analyze global geopolitical trends and their impact on the market
Instructions: Apply, Framework Development
1. Create a framework by which your company can evaluate venture investments which includes
1. Appraisal of strategic fit with corporate strategy
2. Evaluation of market opportunity relative to global marketplace trends
3. Assessment of ethical, environmental and political risks
4. Assessment of market readiness of venture
5. Evaluation of leadership and technical team members of venture
6. Venture risk assessment and financing requirements
Provides specific metrics for evaluation purposes using the results from your corporate and market analysis.
Student Learning Outcomes
Students will be able to:
2. Evaluate corporate strategy, product offering and position in the marketplace. (SLO 2.2, SLO 10.6, SLO 11.2, SLO 11.3, SLO 12.6, SLO 15.1, SLO 16.1)
3. Assess current marketplace and the impact of global trends on the market. (SLO 11.3, SLO 12.1, SLO 15.1, SLO 16.2)
4. Assess ethical, environmental and political risks. (SLO 2.4, SLO 11.3, SLO 12.1, SLO 12.4, SLO 15.1, SLO 16.1)
5. Develop market opportunity framework. (SLO 2.2, SLO 10.2 SLO 10.3, SLO 10.6, SLO 15.1, SLO 15.2, SLO 16.1, SLO 16.2)
6. Assess entrepreneurial venture leadership team skills. (SLO 15.2, SLO 16.2)
7. Understand financial risk and funding requirements. (SLO 5.3, SLO 5.5, SLO 16.1, SLO 16.2)
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