MARKETING UNIT 8

For this activity, prepare a reflection paper, and  consider the concepts    that you have learned during your readings. Think about what you understand    completely and what did not quite make sense. The purpose of  this assignment   is  to provide you with the opportunity to reflect on the  material you have   read  and to expand on it. This is not a summary.

In the Unit I introduction to this course, Theodore  Levitt’s remarks about    the contrasting needs of the seller and the marketer were  shared. Levitt    described how satisfying the needs of the customer is now the  pathway to    marketing success. This concept and others related to the four Ps of  product,    price, promotion, and place were further explored throughout the units.  For    this reflection paper, respond to these three prompts:

•     Reflect   on how this introductory marketing course has changed your          view of how the   field of marketing works.
•    What   was the most surprising thing you learned? What do you need to          learn more   about?
•  Do   you see the rise of consumer power through evolving changes in          technology? If   so, how? If not, why not?

Your reflection paper must be at least four pages in  length and formatted    according to APA guidelines. If you use any paraphrased or  quoted material,   you  must have accompanying in-text citations and references.  Title and   reference  pages do not count toward the minimum length  requirement.