20 May Business Plan Breakdown —The Marketing Plan
Assignment 2: Business Plan Breakdown 2—The Marketing Plan
This is the second milestone of your business plan—the marketing plan.
Tasks:
Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:
· Explain how the marketing plan targets the market segment.
· Provide a positioning statement for your project.
· Define the products and services you will offer.
· Develop and detail a pricing strategy you will use.
· Describe the promotion plan you will implement.
· Identify the target locations with an assessment of their viability.
Submission Details:
· By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.
This assignment is worth 100 points and will be graded according to the following rubric.
| Assignment 3 Grading Criteria | Maximum Points |
| Explain how the marketing plan targets the market segment. | 16 |
| Provide a positioning statement for your venture. | 16 |
| Define the products or services to be offered. | 12 |
| Develop and detail a pricing strategy to be used. | 16 |
| Describe the promotion plan to be implemented. | 16 |
| Define locations that will become targets, with an assessment of their viability. | 12 |
| Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation. | 12 |
| Total: | 100 |
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