01 Jul Business Sustainability Marketing Relationship With Stakeholders
Question Description
Just do the executive summary. That is my part. under Yu Wang
The executive summary is based on the power point that I upload.
**** Highlight your section on the outline when you are done*****
Executive Summary – Yu Wang
Situation Analysis – Natan Dorfman/ Brandon Rife
The Business
The Mission
Description of the Business
Products
External Environment
Political Environment
Legal & Regulatory Environment
Technological Environment
Socio Cultural Environment
Market Opportunity
Segment Descriptions
Market Needs
Competition
Description
Market Share
Objectives – Natan Dorfman
Marketing Objectives
Financial Objectives
Primary Target Market -Tyler M
The Ideal Customer
Market Size
Market Growth
Value Proposition
Brand- Sam Goldberg
Core Brand Message
Positioning
Branding Elements (logo, font, colors)
Product Offering – Phong/Tyler K
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