30 Jun CASE STUDY, BUSINESS MIKES CAR WASH
ase Study, Business Mikes car wash
Project description
5 paragraphs for 5 question and every paragraphs should “Answer” the question and the supporting questions as well.Finally, dont forget to add the citation
1. How has Mikes Express Carwash utilized the Nordstrom method as an approach to customer service and satisfaction?
• Have they provided choices for customers?
• Have they created an inviting place?
• Have they hired nice, motivated people?
• Have they sold the relationship?
• Have they empowered employees?
• Have they disregarded rules?
• Have they promoted competition?
• Are they 100% committed to customer service?
• Has the Nordstrom method proven to be a good approach to customer service and customer satisfaction for Mikes Express Carwash?
• Provide one example of how the Nordstrom method has worked for Mikes Express Carwash.
2. How are the products that Mikes Express Carwash provides for its customers classified?
• What products and services do they provide?
• Are these convenience products?
• Are these shopping products?
• Are these specialty products?
• What characteristics do they possess to make them this type of product?
• What new products and services could Mikes Express Carwash offer to increase customer service and satisfaction?
3. What features distinguish this particular carwash brand?
• What is their brand name? Brand Mark? Colors? Symbols?
• How do they appeal to children?
• What are some other brands that provide competition for Mikes Express Carwash?
• Do you believe that Mikes Express Carwash has brand loyalty in the Indianapolis area?
• What can Mikes Express Carwash do to build their brand and make it better?
4. How does Mikes Express Carwash price and promote its products so that customers will continue to purchase them and they will continue to make a profit?
• Which products are priced the same or different?
• What purpose does variation in product pricing serve?
• How does Mikes integrate its promotional mix to drive sales?
• What is a specific example of a Mikes sales promotion that was designed to drive “trial” as well as repeat business?
• What differentiates Mikes Express Carwash services and makes their product pricing worthwhile to consumers?
• How can Mikes Express Carwash use pricing to better satisfy its customers?
5. Why has Mikes Express Carwash been recognized so many times for providing world class customer service?
• What makes them The Very Best in the Carwash Industry?
• What does their commitment to customers, communities, and clean cars mean?
• Who has Mikes Express Carwash always said is the boss?
• Why has this philosophy played a key role in the success of Mikes Express Carwash?
• Have you experienced Mikes personal service?
• Did you find it to be The Very Best Carwash in the Industry and did you feel like the boss?
• Will you return in the future? Why or why not?
• What makes their relationship with customers such as you last a lifetime?
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