01 Jul CASE STUDY PORTFOLIO: MARKETS AND STRATEGIC DECISIONS
First part :
1000 word report
Consider the oil industry
• Identify the demand and supply factors that have influenced the price of oil over the last 60 years.
• Use diagrams to show how these demand and supply factors have affected the price of oil.
• Evaluate why it is likely to be difficult to forecast the demand for and supply of oil over the next 20 years.
Second part :
1000 word report
• Examine each element of the production function for easyJet OR Ryanair, analysing the ways in which the company you choose manages each of these elements.
• Evaluate the current Strengths and weaknesses of their business model
• Identify the main opportunities and threats for the companys business model that are likely to emerge over the next 20 years.
In this part , you should relate the elements you chose to discuss about the chosen company to the factors of production ( Land , Labor , Capitol , Technology , and entrepreneurship
Part 3 :
1000 word report
Examine and compare the roles and importance of price and non-price competition in one of the following markets (where the market can be defined either as a national market or a global market)
• Consumer Electronics
• Automotive Industry
• Logistics
• Mobile Telecommunications
• Supermarkets
• Online retail
Use specific real world company examples to illustrate the outcomes of oligopoly and how they may differ depending on the market.
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