18 May CheckPointCustomer Relationship ManagementReviewthe descriptions of customer relation
Question
| CheckPoint
Customer Relationship Management |
Reviewthe descriptions of customer relationship management (CRM) characteristics found in Appendix D.
CompleteAppendix D by identifying activities that can be classified by each characteristic of a CRM plan: share of customer, lifetime value of a customer, customer equity, or high-value customers. Post your complete Appendix D as an attachment. |
Day 4 | 25 |
| Individual
Target Market Strategy Presentation |
Resource: Ch. 7 in Marketing: Real People, Real Choices
Select a new product or service that you would like to introduce to the marketplace. You use this same product when completing your Final Project in Week Nine. Create a 7- to 12-slide Microsoft® PowerPoint® presentation describing the market segmentation and a target market strategy for the product you selected. Include information on the following points: · Consumer demographics · Consumer psychographics · Consumer behaviors · A segment profile Includedetailed speaker notes and an APA-formatted reference slide with your presentation. Postyour Microsoft® PowerPoint® presentation as an attachment. |
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