02 Jul Choose Either The Marketing
Marketing Profile (You cannot select Apple)
Choose a branded product and identify and describe its general marketing profile.
- What are their products or services?
- Who is the target market?
- Identify some of their competing products
- In general terms, what are their:
- pricing strategies (Think BMW versus Kia)
- distribution channels (Think Amazon vs QVC vs Target)
- marketing communication strategy (Think TV vs Magazines vs Facebook)
- Include any other marketing observations you identify.
Not longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable.
Financial Profile (You cannot select Apple)
Choose a publicly traded company and complete the following:
- Company name
- Stock symbol
- Industries in which the company competes
- Exchange where the stock trades
- 52 week high, 52 week low
- Average daily volume
- Weekly closing price for the last 5 weeks
- General information about the company (What do they do?)
- Basic financial information about the company (Annual Revenue, Annual Profit or Loss)
- Recent development(s) (e.g. a new product, management change, etc.)
- Prospects (Anything in the near future we might expect to see happen?)
- Personal appraisal (Your final thoughts).
- No longer than 2 pages. Organize your thoughts. An outline format with sufficient detail to understand your analysis is acceptable.
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