28 Jun Cindy has run an advertisement in the local
Question
tECHNICAL cOMMUNICATIONS QUESTION
Cindy has run an advertisement in the local news paper, and has received limited feedback. She is wondering if consumers are just tuning out her ad. She
decides that the ad for her office supply store should be moved to the business section. What personal selection factor is Cindy using to aid in the ad placement?
Sarah likes to show everyone the large diamond ring that her husband Bill bought her for their wedding anniversary. It is just one of many presents that demonstrate Sarah and Bill’s social class. The diamond ring is considered a __________ symbol.
priority
love
status
socia
Intensity
Perceptual vigilance
Duration
Discrimination
Marilyn is a marketing professional and she has just received some data regarding consumer attitudes towards a product she is managing. Marilyn decides to use advertising to emphasize the attributes that consumers determine are the product’s strongest. What strategy is she applying?
Influencing competitor’s ratings of the product
Adding a new attribute to the product
Strengthening perceived product/attribute linkages
Capitalize on relative advantage of the product
Advertisements with images that consumers want to emulate are appealing to consumer’s __________ self image.
ideal
polar
desired
extended
Sarah likes to show everyone the large diamond ring that her husband Bill bought her for their wedding anniversary. It is just one of many presents that demonstrate Sarah and Bill’s social class. The diamond ring is considered a __________ symbol.
priority
love
status
social
Americans engage in many different rituals. Which one of these is a type of ritual that our society engages in?
Metaphysical
Medical
Cosmological
Grooming
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