09 Jun CONDUCT A MACRO-ENVIRONMENT ANALYSIS FOR THE OPERATING ENVIRONMENT WITHIN
Overview of Main report: You are required to conduct a strategic analysis and context evaluation for a real-life organisation – Singapore Post (http://www.singpost.com).
Focus on the mailing business of SingPost (local and global perspective)
Conduct a macro-environment analysis for the operating environment within which SingPost operates. (PESTLE 1200-1500 words), best to have some diagram/graph for the factors.
You must use analytical tools/frameworks that have been published in recognised scholarly publications.
Focus on developing and demonstrating:
an understanding of the purpose of this analysis
identification of key factors/forces and their implications in terms of key opportunities and threats
Determine the overall direction of the operating environment in the future.
Draw well reasoned conclusions that have been supported by analysis about the nature of the macro-operating environment of SingPost. Use this analysis to inform later aspects of your assignment.
Keep to the range of 1300-1500 words for PESTLE parts.
Pestle should be linked back to the question.
Follow the reference link on how to reference and cite the reference when using it. **Very particular**
https://www.dlsweb.rmit.edu.au/bus/public/referencing/index.html
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