19 May Consumer Behavior
1. A recently married couple expecting their first child is contemplating moving from an apartment and purchasing their first house. What kind of purchasing decision does the couple face? Explain the degree of cognitive effort problem solving that’s likely to be required, the implications for information search, and the factors involved in evaluating information.
2. When introducing a new, technologically advanced digital camera to the marketplace at a cost of $400, what three steps might a firm take to overcome the perceived value barrier when consumers compare the price of the new camera to that of older, less expensive ones?
3. When Toyota and Nissan introduced expensive new models to the marketplace, what strategy did they use to link their cars with other prestigious brands? On what perceptual model did they base their decision?
Each must be one paragraph long**
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