29 Jun Consumer Behaviour-Because attitudes are learned predispositions
Question
Consumer Behaviour
Answer the following questions in not less than 100 words. References must be provided.
1. Because attitudes are learned predispositions to respond, why don’t marketers and consumer researchers just measure purchase behavior and forget attitudes?
2. How do some new media enable obtaining better advertising feedback?
3. As a marketing consultant, you were retained by the Walt Disney Company to design a study investigating how families make vacation decisions. Whom, within the family, would you interview? What kind of questions would you ask? How would you assess the relative power of each family member in making vacation-related decisions?
4. A manufacturer of fat-free granola bars is considering targeting school-age children by positioning its product as a healthy, nutritious snack food. How can an understanding of the three forms of cultural learning be used in developing an effective strategy to target the intended market?
5. Asian Americans are a small proportion of the total U.S. population. Why are they an important market segment? How can a marketer of personal computers effectively target Asian Americans?
6. What are the advantages and disadvantages of global promotional strategies?
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