23 Jan Corporate Communication and Investor Relations
6192In Sessions 1 and 2, we discussed in detail various aspects of the financial communication challenges Mondavi Winery was facing. Based on those discussions and guided by the framework introduced (see slides 4 and 5 containing the Financial Communications Structure and Frictions – Sessions1&2.pdf).
Assignment question under consideration of attached case study:
1. Prepare the exact wording of the announcement Mondavi Winery should have made in order to inform the investors about the shortage of Woodbridge Chardonnay.
2. When should the above announcement have been made? Why?
3. What could have been some potential unintended consequences of the announcement you prepared in response to question 1 had Mondavi released it at the time/date you stated in response to question 2? Why?
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