Course Project: E-Commerce Group Project Description

OBJECTIVES

This e-commerce project is to be done in a group setting, wherein you will assume many different roles. You should select a project manager first, who will be responsible for organizing this project and assigning tasks as needed.

FORMING TEAMS

You will need to form a team and then select a large, well-known company for which your team has just been hired by the board of directors to evaluate and update its e-commerce plan. (NOTE: Your company must be approved by your professor; submit a one-paragraph description of your company to your professor by Week 3.)

You will turn in a project plan (due Week 2); you will submit a comprehensive paper, complete with a cover page and a table of contents; and you will present a 15-minute summary presentation to the board of directors (your classmates) in Week 7.

This is an intense project that utilizes the many concepts we will cover in this class. Your job is to find a great company that has good public information for you to use (you can use a small, private company if you have someone on your team who is familiar with the company) and evaluate, critique, and update the company’s e-commerce strategy.

PROJECT PLAN (WEEK 2)

A complete project plan is required for this project, for which you will utilize MS Project. The plan should cover 7 weeks and should outline the steps you will be taking as a team to complete this project.

The project plan should include important milestones and major tasks that need to be completed. Include items such as group meetings, class time, editing of the paper, PowerPoint preparation, and examples of ideas for your plan. It is important to think ahead. To succeed in the business world, you must think ahead and coordinate future activities. This project plan will help you determine whether your project is on track or falling behind.

COMPANY SUMMARY (WEEK 3)

Create a one-paragraph summary of your company (not graded, but must be approved by the instructor before you continue).

As a team, your company review should provide a clear and concise analysis. This should be critical information that the board of directors should know before you begin your project.

PROJECT CRITERIA (WEEK 7)

The e-commerce plan consists of the following sections:

1. 1. Company Evaluation

      You need to do research on your company. What type of company is it? How does it do business? What are its products or services? You must then analyze the company and do a complete market analysis. You need to do a 4- to 5-page report that includes a summary of the business, the market, and the industry. Items to include in this section would be a comprehensive SWOT analysis, a developed marketing environment analysis, an evaluation of the business’s primary customers, the marketing mix, and an outline of its main competitors (at least two). All references MUST be included, and you can utilize an appendix for any extra information that you would like to include.

1. 1. E-Commerce Evaluation

      This section will take your program recommendations above and give a critique of the current e-commerce program and activity. In a 3- to 4-page evaluation, you will summarize the current program and give SPECIFIC areas that are not working and how your improvements (outlined below). You will also need to point out how your competitors are utilizing e-commerce as well; this is critical because it will set up the rationale for your program.

1. 1. E-Commerce Program

      This section is the justification of why an e-commerce program needs to be updated, improved upon, or increased. This section should be 3 to 4 pages in length and should outline the specific reasons you are moving forward.

      In other words, if we increase our e-commerce program, we will improve sales in this area or with this market group; OR perhaps you have to keep up with the competition, as they are increasing their market share through an online environment; OR you can justify it with a COST SAVINGS approach. Utilizing e-commerce, we are saving X. Any or all of these examples can be used, but you need to justify and present specific and quantitative analysis.

1. 1. Budget and Finance Considerations

      This section refers to the costs of the program you have outlined above. Develop specific CAPITAL investment costs (money to start the program) as well as operational budget considerations. Additionally, this can include extra income as a result of your program or perhaps savings that will occur.

      You need to be specific in outlining these concepts and you must support your work with specific and well-rationed numbers. Any numbers that are not realistic will result in a grade reduction.

      This section should have a break-even analysis, as well as a cost-benefit chart summarizing the benefits of the program.

1. 1. References

      This area is used to post your references in APA format.

1. Appendix

   An appendix is not required, but you can use one for any extra items you want to attach to the report.

Presentation:

Please turn in a PowerPoint slideshow that you would use if you were presenting in class. The slideshow should include information in the NOTES section. The notes section would include the items that you would mention if you were speaking in front of a group.

The presentation is worth 20% of the overall grade, so be sure to PRACTICE your presentation with your team.

DUE DATES

Back to TopWeek 2: Project Plan

Week 3: Company Summary

Week 7: PowerPoint Slideshow Due

Week 7: Final Paper Due

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