12 May CREATE A FICTIONAL START-UP COMPANY THAT IS ENTERING A FOREIGN (NON U.S.) MARKET WITH A GOOD OR SERVICE.
Create a fictional start-up company that is entering a foreign (non U.S.) market with a good or service. Your fictitious company may export an existing good or service to a foreign business market (e.g., developing Websites for a foreign firm that targets the U.S. market). You will create a marketing plan for your start-up company.
Write a five to six (5-6) page paper in which you :
Describe your company and its product in terms of its marketability.
-Determine the key strengths and weaknesses of your company, as well as the opportunities and threats it faces within its industry.
-Explain the marketing objectives of your company that are based on the findings of your secondary market research
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