30 Jul CREATIVITY AND INNOVATION
Assessment Task 1:
Individual Study of the Nature of Creativity and Innovation
· Individual Essay – Analysis of personal and organizational styles and assessment of strategies for creative thinking and innovation
· Due Date Class/Week/Module 6 (Day 3 in 5-Day Block Mode format)
· Weight 30%
· Length ~2500 words
1) Assessment Details
Each student is to submit a written assignment, based on an exploration of the nature of creativity and innovation, how these are defined, what academics and others say about them, and what their own experiences are. The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will require participants to research the current body of knowledge in the area, assess how this might impact their role in an organization, and present a case based on their research.
To help you focus this, aim to identify examples of people and/or organisations whose success was/is based on creative thinking and innovation, and what they did to achieve their success with innovation. Look to identify the key ingredients to successful innovation – Leadership, Focus, Creativity, Invention, and Entrepreneurship. Try to find people and organisations that are ‘less well known’ than the usual examples, such as Apple, Google, Uber, etc. The aim is to learn how to ‘spot’ innovation in action all around you, so focus in your own industry, field, country, or area of interest to find your examples.
The assignment report should be a document of about 2500 words plus an Executive Summary, Mind Map, and Attachments as needed. Please also include a short personal reflection on what you learnt by doing this assignment, and how you might apply the insights gained.
1) Submission details
· 2500 words plus Executive Summary and Appendices
· Written reports are to be professionally laid out, using at least 11-point Arial Font, with 1.5 line spacing, and relevant referencing as required.
Marking Guide – Assessment Learning Task 1
Individual written essay report (30%) – Due Week/Class 6 or Day 3 in Block Mode: Fri 28 April
Student is to submit a written assignment, based on an exploration of the nature of creativity and innovation – how these are defined, what academics and others say about them, what their own experiences are, and how they might apply the insights they gain from reading material on these topics.
The assignment essay should be a document of about 2500 words and include a Mind Map overview and an Executive Summary. The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will require participants to search the current body of knowledge in the area and present a case based on their findings.
Student name: _________________________________
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Marking Criteria |
Very Poor | Poor | Satisfactory | Good | Very good |
MARK |
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| Clear evidence of independent research, thinking, and interpretation, with appropriately broad exploration of material, relevant to the focus. Identification of material relevant to student’s own situation. (6 marks available) | |||||||
| Presents a well-argued view that challenges the reader and stimulates thinking? Is there anything new presented or any insights that broaden the thinking on the subject?
(6 marks available) |
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| Presents original insight or research related to personal experience? Is there a connection between what has been learnt and student’s own situation?
(6 marks available) |
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| Demonstrated understanding of how creativity and innovation happens using relevant examples. How is it supported, promoted, and implemented in an organization?
(6 marks available) |
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| Clear focus for the report, presentation and expression of thinking, report clarity, format and readability, and correct referencing. Level of individual reflection on what has been studied and found.
(6 marks available) |
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| Total available marks – 30 Total mark obtained | /30 | ||||||
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