02 Jul CRITICAL DISCUSSION OF BUSINESS ETHICS AND THE INTERNET
Instructions & question
1. There are no excuses for businesses using the Internet without regard for ethics when it comes to targeting children. Critically evaluate how ethical /CSR models can relate to business use of SNS.
2. Choose one Social Networking Site (SNS) or case of interest. Using a social network (Facebook), critically analyse how businesses target children. a focus for your analysis, thereafter derive a logical set of recommendations, which could improve ethical performance.
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Structure: Report Format:
* Automatic table of contents
1. Executive summary
2. Introduction
3. Main Findings (Use headings and subheadings as many as possible)
4. Recommendations(how to prevent unethical behaviour, )
5. Conclusion
The word count should be 50% on task 1 and 50% on task 2.
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Important notes:
a. Complete the two sections maintaining this structure,. In section 1 you should define the concepts and industry (which could encompass the public and not for profit sectors, in an introduction). In section 2 you should conclude with some policy suggestions logically derived from your earlier analysis.
b. As a guide, to word limits, follow roughly the weighting of the two sections.
c. it might feature using SNS for marketing, the protection of children, gambling, recruitment, reputation management communication with stakeholders or consumer campaigns/complaints using SNS.
d. Sources need not just be heavy academic journals or books, although we would recommend that as many as possible are. For example the press is notoriously biased, recognising this while still evaluating the usefulness of the news story for your studies, would impress the markers. However so long as you evaluate the data incorporating your analysis of bias, you can still use websites, the media, trade journals and other sources on the “Useful Links” section.
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Important points need to be involved:
* Remember that ” critically analyse how businesses target children” is a main topic
* the a social network that you will use is Facebook.
* what about businesses that targeting children and what we can do about it. Businesses should not target children under the age of 12 years. (pester power: is the name given to Marketing Techniques which encourage children to nag their parents to purchase a particular product. Could include 3 or 4 print screen shots for business targets kids under the age of 12 years.
* Internet Regulations, regulations that protect consumers?
* what responsibility facebook has
* what are ethics?
* ethics: include reference to Crane and Matten, 2007
* why is CSR IMPORTANT?
* Implementation of CSR.
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It is important to include information and references to Milton Friedman ” few trend could so thoroughly undermine the very foundations of our free society as the acceptance by corporate officials of a social responsibility other than to make as much money for their stockholders as possible”
* Also references to Archie B. Carrol, regarding CSR.
* Also references Freeman.
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