10 Oct CRM system.
In this assignment, you will be using a weighted decision model (also known as a weighted matrix) to help a company select a new CRM system.
Use the information given below and construct a weighted matrix model that accounts for all information to help the company make the most appropriate choice.
Begin by reading the article titled: Constructing a Weighted Matrix.
- Borysowich, C. (2006). Constructing a weighted matrix (Links to an external site.). Toolbox Tech. Retrieved from
- https://it.toolbox.com/blogs/craigborysowich/constructing-a-weighted-matrix-112306
You may also want to familiarize yourself with CRM selection criteria.
- SelectHub. (2018). CRM software selection quick start guide (Links to an external site.). [Weblog] Retrieved from
- https://selecthub.com/customer-relationship-management/crm-software-selection-quick-start-guide/
Video to help on youtube
https://www.youtube.com/watch?v=MJsWEMDhRQ8
The company is evaluating several facets of CRM systems. These facets and their relative importance are listed below:
Each vendor’s ability to meet these criteria is rated on a scale of 1 to 5. With 5 indicating good alignment, and 1 indicating poor alignment.
Assignment Requirements:
- Create a weighted decision model that evaluates these CRM systems.
- Include a copy of your Microsoft Excel file that includes this model.
- In one page briefly describe the evaluation and make a recommendation to the company on the system that they should select.
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