12 May DEFINE THE BUSINESS SITUATION WHICH ANALYSES PAST AND PRESENT BUSINESS ACHIEVEMENTS OF THE YOUR VENTURE
This report is second part of Marketing Opportunity Analysis (attached)
Find PDF attached show the method of how to do
Find mini example as well
Your audience: CIO (Chief Innovation Officer) or BOD (Board of Directors)
ØYour task: persuade to support your proposal for commercialization development
ØYour challenge: convince with conviction
ØYour result …
The project must include
Table of content
Clear heading with numbers
Ensure cohesive and solid of data presented
Images and graphs to support the strategy
Creativity is must in this task
Reference
Final Project: PlayStation 4 Strategic Marketing Plan
The final project is a strategic marketing plan for MOA (attached). This group project gives you an opportunity to test and advance your ability to understand and analyses marketing situations, identify an opportunity, design a marketing strategy and implementation plan. It requires a good grasp of marketing concepts, strong decision-making and team-work skills.
Groups should form in order to combine key strengths in new venture creation; i.e. strategy formulation, execution detail and financial acumen. Group members should evaluate the viability of individual venture proposals and run with the most promising concept for development.
While the marketing process and specific responsibilities of a marketing manager vary across industries and firms, developing a strategic marketing plan involves three main activities:
1. analysis of market situation;
2. marketing strategy formulation;
3. implementing strategy through marketing mix.
The course will cover all three areas and will equip you with the necessary concepts and skills.
Each plan will be prepared and presented by a group of students. Each team has to identify an existing opportunity (an unfulfilled need, perhaps) in the market, propose a new business (or product, or service) that can address it, and design strategy and related tactics for launching it.
Characteristics of a sound marketing plan include:
Key steps in preparing the marketing plan include:
1. Define the business situation which analyses past and present business achievements of the your venture
2. Define the target market, opportunities and threats. A target market is a specific group of potential customers toward which the venture aims its marketing plan.
3. Market segmentation is the process of dividing a market into definable and measurable groups for purposes of targeting marketing strategy.
4. Considering Strength and Weaknesses in the target market.
5. Establish goals and objectives to measure the level of performance desired your venture
Be sure to define deliverable action programs:
Specific activities to meet the ventures goals.
Create a description of the new product or service in the new venture.
Pricing will need to consider costs, margins or mark-ups, and competition.
Distribution makes the product convenient to the customer.
Each team will present its plan to the class. Time for each presentation will depend, in part, on the total number of projects, but will be no more than 10 minutes (5 PowerPoint slides) and 5 minutes Q&A. That is, we will use the format and will practice the expanded “elevator pitch.” Effectiveness of the verbal presentation is key in communicating your concept and receiving quality feedback from your classmates.
The written plan for your final project is due soon after your presentations to allow you to incorporate any feedback you receive for you “pitch” following your in-class presentation. The final project should be a maximum of 15 pages, including any charts, graphs, and figures.
The plans will be evaluated according to the following criteria:
1. The quality of the analysis — were the right questions asked?
2. The feasibility of conclusions or recommendations — do they follow from the analysis?
3. Evidence of mastery of the frameworks, concepts, and methods developed in the course.
4. The effectiveness (logic and persuasion) of the written presentation of the report.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.