12 May DEFINE WHAT AN EXCHANGE IS AND LIST THE FIVE CONDITIONS OF AN EXCHANGE?
QUESTION 1
1. Define Marketing?
7 points
QUESTION 2
1. Define what an exchange is and list the five conditions of an exchange?
7 points
QUESTION 3
1. List and define the Four Marketing Management Philosophies?
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7 points
QUESTION 4
1. What is a Marketing Plan and what is the purpose of a marketing plan?
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7 points
QUESTION 5
1. List and define the four elements of the marketing mix “Four Ps.”
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7 points
QUESTION 6
1. Explain what the two types of products are and provide an example of each.
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7 points
QUESTION 7
1. List the eight steps in the New-Product Development Process.
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7 points
QUESTION 8
1. Discuss briefly the four major stages of the Product Life Cylce.
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7 points
QUESTION 9
1. Explain what Supply Chain and Supply Chain Management are.
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7 points
QUESTION 10
1. Discuss the Benefits of Supply Chain Management.
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7 points
QUESTION 11
1. What are the two channel intermediaries and briefly discuss the most prominent difference separating the two channel intermediaries.
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6 points
QUESTION 12
1. List the three types of Channel Relationships.
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6 points
QUESTION 13
1. List and explain what the Four Tasks of Promotion are.
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6 points
QUESTION 14
1. Briefly discuss the two types of Advertising and their purpose.
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6 points
QUESTION 15
1. Explain what the Role of Public Relations is.
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6 points
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