09 May DEMONSTRATE IF AND HOW THE DISPOSITION OF VERIZON WIRELESS FITS INTO VODAFONE’S STRATEGIC PLAN.
Case StudyAnalyze the Verizon Vodafone sale from Vodafone’sperspective. Specifically analyze how this transactionfits Vodafone’s Global Strategy. Address how thistransaction is judged via the CAGE perspective. Doesit fit the Better-Off and Best Alternative tests? Howshould have consideration of the AAA Strategies(Aggregation Adaptation and Arbitrage) affected thethinking of Vodafone executives while pondering thissale? How does sizeism factor in this sale?Demonstrate if and how the disposition of VerizonWireless fits into Vodafone’s strategic plan. Finally inyour judgment was this a good deal for Vodafone-why or why not and will Vodafone regret this sale? VodafoneIn two decades Vodafone became the telecommunications leaderin Global Systems for Mobile networks(www.associatedcontent.com). Vodafone provides innovative and cutting edge telecommunications services on the largest wirelessnetwork on earth. In this article I will discuss how Vodafone wasstarted and the growth of one of the world’s largest company.Vodafone was formed in 1983 as a joint venture between RascalElectronics (a UK electronic firm) and Millicom (a US telecomcompany) and was granted one of two mobile phone licenses inthe UK (www.associatedcontent.com). That became the UK’s firstmobile license. The name Vodafone came from the firm’s goal toestablish a voice and data services over cellulartelecommunication networks. In which the VO is represents voiceand the DA symbolizes data hence Vodafone(www.associatedcontent.com). In 1985 Vodafone launched itsservice but as a Rascal subsidiary (www.vodafone.com).October of 1987 Vodafone launched Vodapage. Which is apaging network covering over 80% of the country(www.vodafone.com). In 1988 Rascal offered 20% of Vodafone tothe public and would become Vodafone Group(www.associatedcontent.com). The beginning of the 1990s Vodafone moves beyond the UK. In 1990 Vodafone customerbase reaches 500 000 (www.vodafone.com). In October of 1992 Vodafone begins Commercial services. Vodafone was the firstPortuguese company to offer a Customer Care Service availabletwenty-four hours a day and seven days a week(www.vodafone.com). Also in 1992 Vodafone was namedCompany of the Year at Business Enterprise Awards(www.vodafone.com).By 1993 Vodafone’s international reach extends with licensesand partnerships in Germany South Africa Fiji Australia andGreece (www.vodafone.com). Vodafone started networks formobile phones in these other countries. Their strategy was toacquire competitors in order to knock out competition andbecome more competitive than its rivals(www.associatedcontent.com). March of 1994 Vodafone joins upwith the Globalstar consortium to develop and launch low orbitsatellite capability to supplement land-network coverage(www.vodafone.com). Also in November of the same yearVodafone launches digital data fax and SMS (Short textmessaging) service (www.vodafone.com). In 1995 Vodafone kept expanding in the Netherlands Uganda Hong Kong and France (www.vodafone.com). November 1997 Vodafone launch of their digital Pay As You Talk’ pre-paid servicefor their frequent users (www.vodafone.com). In 1998 Vodafoneis the first Portuguese mobile operator offering and introducingmobile phone in the market offering both bounds 900 MHz and1800 MHz (www.vodafone.com). Vodafone reaches servicerevenues of 0.5 EUR billion (www.vodafone.com). In 1999 Vodafone becomes both Internet Service Provider (ISP)and a content provider in Portugal (www.vodafone.com).Vodafone made two of the most landmark acquisitions that werethose of D2 (Mannesmann; Germany) and Airtouch (US)(www.associatedcontent.com). D2 was one of the leadingtelecommunications providers in Germany. The Mannesmanntakeover was hostile and the first of its kind in Europe; this wasthe largest “unwanted” acquisition of its time(www.associatedcontents.com). The transaction was valued at$180 billion dollars (www.associatedcontent.com). The secondacquisition was that of Airtouch communications in the UnitedStates (www.associatedcontent.com). Which now is calledVodafone Group Plc; this gave Vodafone its entry into US marketand the ability to consolidate minority interest in Europeancarriers (www.associatedcontent.com). The transaction was worth $60 billion dollars (www.associatedcontent.com).In May 2000 Vodafone launches Verizon Wireless(www.vodafone.com). Vodafone and Bell Atlantic combined theirUS wireless assets to make up Verizon Wireless(www.vodafone.com). Vodafone launches YORN (Young OriginalNetwork) first global and integrated communications network abrand new concept of content initiatives events and offerings forthe younger generation (www.vodafone.com).To further their strategy in 2001 Vodafone completed a deal toacquire Ericell in Ireland which is now Vodafone Ireland(www.associatedcontent.com). Then Vodafone signed a strategicalliance agreement with China Mobile based out of Hong Kong(www.vodafone.com). Vodafone unleashed the first globalcommunication campaign in August of 2001. The campaignfeatures TV cinema print online and outdoor media(www.vodafone.com).In 2002 Vodafone gave trial of their global mobile paymentsystem in the UK Italy and Germany. The trial enables customersto purchase physical and digital goods using their mobile phone(www.associatedcontent.com). In October 2002 Vodafoneannounced the launch of “Vodafone live!” a fully innovativeconcept in the integration of services and content in mobilecommunications (www.vodafone.com). It would provide a newconsumer proposition Mobile Office and a new businessproposition (www.vodafone.com). Also in November 2002 launches a Vodafone Remote Access which is a part of themobile office. This service would give business customers an easyway to connect to their corporate LAN to access e-mail calendarand other business specific applications while on the move(www.vodafone.com).Vodafone in 2003 allows football fans to watch for the first timein Portugal an entire football match as it happens on the smallscreens of mobile phones through “Vodafone live!”(www.vodafone.com). In the first six months of the launch of”Vodafone live!” it attracts one million customers(www.vodafone.com). Also at the GSM (Global Systems forMobile Networks) Association Awards Ceremony in Cannes France Vodafone won the mobile industries most prestigiousawards I two categories best consumer wireless application orservice and best television or broadcast commercial for its globalconsumer service “Vodafone live!” (www.associatedcontent.com). In 2004 Vodafone Portugal Foundation and the Ministry ofEducation unveil an innovative system which provides access bythe blind and visually impaired to computers with the MicrosoftWindows environment using a high quality text-to-speech readerin European Portuguese (www.vodafone.com). Vodafone alsoreleases a new phase in the roll out of the 3rd generation mobileservices with the launch of “Vodafone live!” with 3G technology(www.vodafone.com). 3G technology provides the ability totransfer simultaneously both voice data (a telephone call) andnon-voice data like download information exchanging e-mails orinstant messaging (www.wikipedia.com). The news possibility towatch live television broadcasts and better and faster access tonew multimedia content such as video clips and true tones. In 2005 Vodafone acquired MobiFon S.A. in Romania and OskarMobile a.c. in Czech Republic (www.vodafone.com). In 2006 Vodafone acquired Telsim Mobil Telekomunikasyon Hizmetleri inTurkey and launches a new global marketing campaign “Make themost of now” (www.vodafone.com). “Vodafone live!” reached tenmillion customers with the use of 3G technology. Also in 2006Vodafone launches mobile TV capability and Vodafone Radio DJ which offers a personalized interactive radio service streamed to3G phones and PCs (www.vodafone.com).Vodafone in 2007 has reached a base of 200 million customers(www.vodafone.com). Vodafone is currently working on expandingits 3G live the newest version of their GSM network to all theircurrent markets (www.associatedcontent.com). Their goal is to goglobal in the next few years. Vodafone has grown primarilythrough all their acquisitions (www.vodafone.com). Their strategicalliances that Vodafone has participated in with innovation andcooperation to complement their aggressive strategy ofcompetitor acquisition (www.associatedconten.com).Vodafone Group Plc sale of Verizon Wireless leaves the wirelesscarrier about half the size it was as Chief Executive OfficerVittorio Colao embarks on a new expansion strategy. After thedisposal of its 45 percent stake in Verizon Wireless the biggestU.S. mobile-phone Company Vodafone will paid out $82.5 billionto shareholders and consolidate its shares cutting its market value to about 60 billion pounds ($100 billion). Its value was 116billion pounds based January 2014’s 12-year high of 240 pence.Analyze the Verizon Vodafone sale from Vodafone’s perspective. -Specifically analyze how this transaction fits Vodafone’s Global Strategy. -Address how this transaction is judged via the CAGE perspective. -Does it fit the Better-Off and Best Alternative tests? -How should have consideration of the AAA Strategies (Aggregation Adaptation and Arbitrage) affected the thinking of Vodafone executives while pondering this sale? -How does sizeism factor in this sale? -Demonstrate if and how the disposition of Verizon Wireless fits into Vodafone’s strategic plan. -Finally in your judgment was this a good deal for Vodafone-why or why not and will Vodafone regret this sale?
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